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Give me the details important to me

Use internal pages to tell me about specific services or products you offer. When you're telling me about them, make sure to focus on me, not you - I'm interested in what I can get.


These pages should be used to describe the majority of your business.

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Outline what I’m going to get

Let me know how I’m going to be better off by choosing your business. Explain to me why choosing your business is going to make my life easy, and how what I need will be simple to find with your help. It’s my choice - I need to know I’m making the right one.


I’m here looking for an answer – your services should give me that answer. Focus on facts. Tell me what I will receive from you, how I’ll receive it, and what I’ll be able to do once I have it. Empower me to make a decision I’ll feel confident with.

Persuade me to buy

Summarise the core message of this page – remind me why I want what you’re offering and why I should get it from you.

List specifics for me

  • List services you offer

  • List features of services

  • List products I can buy

  • Show links to pages

  • Keep bullets simple

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- John Doe